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A place for insights and practical advice to help your company optimize customer experience

Elena Rubio de la Torre

4 days ago2 min read

From Reactive to Proactive: A Smarter Approach to Customer Support and Service

As customers ourselves, we know firsthand how expectations for support and service have evolved, especially in the tech industry. Simply...

Elena Rubio de la Torre

Jul 302 min read

Product Specialist vs. Technical Support Specialist: Who to Hire for Your Customer Service Team?

Delivering exceptional customer service is essential to driving business growth and fostering strong customer relationships. To build a...

Elena Rubio de la Torre

Jun 172 min read

Creating a Customer-Centric Culture in Life Sciences Companies

This article explores the significance of fostering a customer-centric culture in the Life Sciences sector.

Elena Rubio de la Torre

May 135 min read

CX EXPERTS INTERVIEW SERIES: Intelligent Swarming in Customer Support

In today's dynamic world, the power of collaboration is essential. That's why I'm launching a monthly interview series on this blog,...

Elena Rubio de la Torre

Apr 162 min read

Unleashing the Power of Your Field Team: How Knowledge Resources and Platforms Drive Field Application Success

The life sciences industry thrives on innovation. But getting those cutting-edge drugs, devices, and reagents from the lab to the...

Elena Rubio de la Torre

Mar 153 min read

Enhancing Customer Service in the Biotech Industry

Providing exceptional customer service is crucial for the success of any company. From onboarding and training to support and field...

Elena Rubio de la Torre

Jan 32 min read

Improving Customer Satisfaction in Startups

In the fast-paced and ever-evolving world of biotechnology, customer satisfaction is crucial for success. As a small company, building...

Elena Rubio de la Torre

Jan 32 min read

Maximizing Customer Success in the Life Sciences Sector

In the fast-paced and ever-evolving world of biotechnology, customer success is crucial for the growth and sustainability of companies....